BOSCH ︎︎︎GENERATION e. BOSCH ︎︎︎GENERATION e. BOSCH ︎︎︎GENERATION e.
It takes a bit of courage to embrace new tech even if it’s well, just an eBike. So to help Bosch eBike Systems attract new followers across its social media channels, we created a manifesto campaign celebrating these fearless seekers who are never afraid to explore new paths.
It takes a bit of courage to embrace new tech even if it’s well, just an eBike. So to help Bosch eBike Systems attract new followers across its social media channels, we created a manifesto campaign celebrating these fearless seekers who are never afraid to explore new paths.
Role: Concept + Copy
We made fearless energy the main theme of a manifesto about the generation of the target groups - Generation e.
We celebrate Generation e, which is redefining standards and always driving a new way of thinking and acting. With film, static posts, Instragram stories and reels; we bring the main theme to life and the bridge to the Bosch eBike Systems channel is built.
Credits -
Agency: Elbkind Reply
CD: Ole Sorensen
Art: Myriam Benrombhan
Copy: Ifeanyi Dibia
Location: Worldwide
Agency: Elbkind Reply
CD: Ole Sorensen
Art: Myriam Benrombhan
Copy: Ifeanyi Dibia
Location: Worldwide