NIRVANA ︎︎︎HEADLINES OF INNOCENCE. NIRVANA ︎︎︎HEADLINES OF INNOCENCE. NIRVANA ︎︎︎HEADLINES OF INNOCENCE.
In Nigeria, sexual abuse of children is on a ridiculous rise and the media is filled with daily heartbreaking headlines. On Nigeria’s National Children’s Day, a day set aside to celebrate children, Nirvana decided to use a social experiment to rewrite these stories.
Role: Concept + Copy + Creative Direction
The social experiment film launched on National Children’s Day
Print ads published in the dailies on the day
the film launched.
the film launched.
The impact
Credits -
Agency: X3M Ideas
CCO: Steve Babaeko
CD: Mike Miller
ACD/Copy: Ifeanyi Dibia
Art: Ibrahim Yekini
Location: Nigeria