NIRVANA ︎︎︎HEADLINES OF INNOCENCE. NIRVANA ︎︎︎HEADLINES OF INNOCENCE. NIRVANA ︎︎︎HEADLINES OF INNOCENCE.
In Nigeria, sexual abuse of children is on a ridiculous rise and the media is filled with daily heartbreaking headlines. On Nigeria’s National Children’s Day, a day set aside to celebrate children, Nirvana decided to use a social experiment to rewrite these stories.
Role: Concept + Copy + Creative Direction
The social experiment film launched on
National Children’s Day
National Children’s Day
Print ads published in the dailies on the day
the film launched.
the film launched.
The impact
Credits -
Agency: X3M Ideas
CCO: Steve Babaeko
CD: Mike Miller
ACD/Copy: Ifeanyi Dibia
Art: Ibrahim Yekini
Location: Nigeria