HEINEKEN ︎︎︎THERE’S MORE BEHIND THE STAR. HEINEKEN ︎︎︎THERE’S MORE BEHIND THE STAR.
It’s not everyday that Heineken lets a local agency create their own film spots within a global campaign. And it’s not everyday as a writer you get a chance like this. As part of Heineken’s worldwide campaign - There’s More Behind The Star - we crafted three insightful spots featuring Nigerian-American music star Jidenna.
Role: Concept + Copy
Shot entirely in Capetown - South Africa,
each spot weaves around a local insight that is truly unique to the Nigerian culture.
each spot weaves around a local insight that is truly unique to the Nigerian culture.
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Credits -
Agency: Publicis Nigeria
ECD: Chima Okenikpe
CD: Simisola Hughes
Art/ACD: David Bamishile Richards
Copy: Ifeanyi Dibia, Jolomi Awala
Location: Pan Africa
Agency: Publicis Nigeria
ECD: Chima Okenikpe
CD: Simisola Hughes
Art/ACD: David Bamishile Richards
Copy: Ifeanyi Dibia, Jolomi Awala
Location: Pan Africa